Pharmaceutical sales representatives educate physicians and other medication-prescribing professionals on new developments in the rapidly advancing pharmaceutical industry. These professionals connect providers with the knowledge, drugs and treatments they need to provide cutting-edge care to their patients. They also work to educate physicians, pharmacists, health care facilities and consumers about new pharmaceutical products. Pharmaceutical sales reps, also known as pharma reps or PSRs, have an excellent understanding of pharmacology - the science of medications and their effects on the human body. When selling a new product, they must be able to describe its chemistry, method of action, side effects and potential interactions with other drugs. By specializing in a certain group or class of pharmaceuticals such as cardiac or psychiatric drugs, PSRs can deepen their knowledge base, making them more valuable to healthcare providers and more effective at promoting their products.
TA career in the pharmaceutical sciences is full of opportunities. Mentioned below are some of the options a pharmacy professional can venture into:
R & D: The pharmacy industry is one such industry that thrives on research and development. For this option, M. Pharms and Ph.Ds are highly in demand for research of new drugs, process development, formulation, development, clinical trials and Toxicological Studies.
Analysis and Testing: Analysis and testing go hand in hand with this industry specially in order to maintain a proper Quality control (QC) and Quality Assurance (QA). For the same highly skilled staff is required by companies to handle sensitive analytical dealings and sophisticated equipment.
Production and Manufacturing: the options of working in production and manufacturing are huge. One can start his/ her own venture or work for someone. Professionals for production and manufacturing are not only required by biotechnological products, surgical dressings, medical devices, equipment, ayurvedic/ homeopathic / unani medicines, veterinary medicine, etc are also the requirement for the production of cosmetics, soaps, toiletries and dental products.
Marketing: The Pharmaceuticals sales and marketing is considered to be a highly technical arena and hence one of the best when it comes to perks.
Hospitals: Although it might be a trend of the US or Canada, but it is one that seem to be setting in India as well. The pharmacists in the hospitals are the best informed individuals for prescribing a drug. Mostly in western countries, the diagnosis is made by the Doctors but the pharmacists decide the medicines and their dosage. Therefore, Pharmacy graduates have important role and can earn attractive remuneration and can occupy strategic positions.
Regulatory Bodies: There are bodies that control and regulate medicines. FDA is the regulatory body that deals with governing and implementing the rules and regulations for the Drug and Pharmaceutical industry. The post of Drug Inspector, Asst. Drug Controller, Deputy Drug Controller, Drug Controller of state and finally D.C. I. (Drug Controller of India) is an option one can aspire for.
Pharmaceutical sales reps must have the curiosity and intellectual capacity to understand the science behind the products they sell. Excellent verbal skills help them to communicate this information to health care professionals clearly and objectively. As salespeople, they must be skilled at building relationships and earning the trust of clients. Because they sell to busy providers who are alert for conflicts of interest, they must be patient and persistent without coming across as aggressive or pushy. Prior sales experience is desirable (though not required by all pharmaceutical companies).
With time and experience, pharmaceutical sales representatives can advance to administrative positions in which they supervise the work of junior salespeople, plan and manage campaigns and oversee product launches. Reps enhance their skills and earnings through continuing education or by pursuing advanced degrees.
We provide Pharmaceutical Sales course in two levels as Professional Designation for undergraduate students and Advance PG Program for Graduated Students. The details of the courses are as below:
Individuals in the pharmaceutical sales field are responsible for selling both prescription drugs and equipment used to administer them, such as intravenous devices, to various clients. These clients are generally medical doctors, pharmacists and biomedical scientists, and products are generally sold in bulk on a wholesale basis. The vast majority of employers pay commission for any sales a representative closes; however, many sales reps receive a base salary as well.
While exact job descriptions tend to vary from one company or position to the next, pharmaceutical sales representatives are often employed directly by drug manufacturers. Depending on the size of the company employing the representative and the range of products they have available, sales reps may also specialize in a specific area of medicine, such as gastroenterology, oncology, biopharmacology or psychiatry.
A 7% job growth rate is expected in the field of pharmaceutical sales through 2024. With a bachelor's degree in a subject area related to pharmaceutical studies, those interested in this career will be ready to enter the field of pharmaceutical sales.