Pharmaceutical marketing is a well organized information system. It helps the physicians to update about accessibility safety, effectiveness and techniques of consuming the medicine. The Indian pharmaceutical industry has been gaining momentum in the recent years and is expected to move towards an upward trend. According to Mckinsey & Company report, the Indian pharmaceutical market will reach greater heights by the year 2017. Pharmaceutical marketing costs are phenomenal. The end users must have awareness about these high technology industries. Complex information must be communicated properly. Proper use of medicines will enable the companies to cut down their costs which in turn help to increase their profits.
Pharmaceutical management combines the study of basics of pharmaceutical sciences with management and marketing studies. It prepares your careers in pharmaceutical marketing, management, sales and other fields related to health care industry.
Benefits of Pharmaceutical Marketing Management Courses:
♦ This course prepares you for the managerial positions in the pharmaceutical industry.
♦ It develops your skills in planning & operating management techniques, acquiring consultancy skills and solving management problems.
♦ The main objective of these courses, to build skilled and effective professionals for the Pharmaceutical sector
The Indian pharmaceutical market (IPM) is valued at 72,069 crore ($15 billlion) in 2013 as against 65,654 ($ 13 billion)crore INR in 2016. Pharma exports from India are forecasted to increase more than two folds over the next five years. During 2013-2015, opportunities on account of patent expiries will amount to around $ 125 billion creating a large opportunity for Indian Pharma industry which Accounts for over 10 per cent of global pharmaceutical production. Over 60,000 generic brands across 60 therapeutic categories. Manufactures more than 400 different APIs were reported. These numbers in itself tells a lot about the opportunities which the Indian Pharmaceutical industry is providing .The industry not only needs highly qualified researchers, chemist, technical people but also requires skilled managers who can take the industry forward by managing and taking the complex decisions which are imperative for the growth of the industry.
We provide Pharmaceutical Marketing Management course in two levels as Professional Designation for undergraduate students and Advance PG Program for Graduated Students. The details of the courses are as below:
The above program curriculum will help students to ensure that the following job opportunities are waiting for them. We can conclude that requirement of marketing people are the necessity for several pharmaceutical related research laboratories and industry. The below statistics predicts an average data of placements in different sectors of pharmaceutical industry over a year globally.